the beginning

an intro to naviro and the founders circle

the beginning

naviro was created at the kitchen table by two eager minds hungry to solve the next big problem.

our founders, lola and ethan had both seen digital marketing drowning in dashboards that spat out numbers but never really explained why. what creators, startups, and teams really needed wasn’t another chart - it was strategy, insight, and clarity.

so they set out to build naviro — an ai growth engine for anyone looking to understand and expand their audience.

a full stack-marketing team in one platform.

the light bulb moment

in the summer of 2022, lola and ethan graduated college in dublin with reputable degrees under their belts, chasing bright futures, excited to start new lives in the u.k. but building a base in london was hard. the city was big, overwhelming, and the workload was heavy without much reward. simply put - it was giving rat race.

on the day chatgpt was released to the public, lola and ethan were sitting in ethan’s kitchen. they had already been brainstorming ideas for months. both were unhappy in their post-grad tech roles, craving a bigger impact. and more importantly, they knew they could make one.

when they typed the first prompt into the interface, ethan’s eyes lit up. he pulled out a photo of a piece of paper where he had scribbled: ‘make an entirely ai marketing agency.’ an idea he’d had years earlier - a real lightbulb moment.

“it was exactly then we both realized we could actually build it, just the two of us, because now we had an extra teammate.” - lola

ethan had been running marketing agencies for years and was already using openai’s api to speed up caption drafting. but he hated how limited agencies were at scaling and how expensive they were for clients.

in that moment, they knew a once-in-a-lifetime opportunity had appeared. for the first time, they could build something with basically no team.

so lola left her london life behind, moved back to ireland, and started again from scratch. she began building the mvp, deconstructing social media algorithms, and immersing herself in ai software development.

the mission was simple: to give anyone access to world-class marketing, no matter the size of their team or budget - so that everyone could have a fair chance.

co- founders, ethan & lola

the team

lola, ceo & co-founder

now based in new york but originally from ireland, lola is ambitious, a visionary, and driven to grow an empire. at heart, she is spiritual, social, and creative - yet she also studied physics, computer science, and business, blending passions with technical expertise.

diagnosed with dyslexia and adhd from a young age, lola’s neurodivergent mind is now seen as a superpower. it allows her to view problems as puzzles, simplify complexity, and spot patterns others miss.

her journey began managing social media accounts, where she noticed inefficiencies in how growth was tracked. instead of waiting for a solution, she built one.

as ceo, lola embodies naviro’s ethos: multifaceted leadership that turns noise into clarity.

ethan, cto & co-founder

a london-based builder, traveler, and lifelong entrepreneur, ethan has been creating profitable businesses since he was young. a double medal winner in computer science & business from trinity college dublin, his career spans finance, backend engineering, and scaling marketing agencies to seven-figure revenues.

at naviro, ethan isn’t just the architect of our platform - he’s the strategist ensuring that every line of code serves a bigger purpose: helping creators and companies grow smarter. pragmatic, persistent, and strategic by nature, he is both a model co-founder, friend and a grounding force for the naviro team.

john, founding engineer

a little down the line, john was added to team. he is our secret weapon and an essential part of navrio’s existence — a technical genius who can build anything. lola and ethan first met john in college and knew from early on they needed him on their side. his expertise spans ai systems, backend architecture, and blockchain infrastructure, with a track record of shipping at scale across both web2 and web3.

at naviro, john ensures the engine runs smoothly: designing backend pipelines for cross-platform data ingestion, building workflow automation, and developing enterprise-grade infrastructure. he is the quiet force turning vision into reality.

so…

if naviro was the brainchild of lola and ethan, then the kitchen table was the birthplace. An idea born out of post-grad confusion and bubbling ambition, ultimately brought to life by john.

coinciding with a turn in history as ai forever changed the way we navigate the world, our founders used this pinacle opportunity to orientate themselves amongst a whirlwind of uncertainties. And just to reiterate, this was only the beginning. the team had only started to lay down the groundwork for what was ahead of them. like most founders experience, it was just the tip of the iceberg.

to learn more about naviro’s journey and the team, keep an eye out for updates here.

thank you for reading our first post — we’re excited to keep sharing the story as it unfolds.

martha

xx